GQ x Campari - Win a Home Bar

Campari Group wanted to reach new consumers and reinforce its place in cocktail culture through a partner that shared its audience and lifestyle credibility. TPN was tasked with identifying that partner and shaping a campaign that could expand reach, spark engagement, and connect Campari’s premium portfolio with consumers in an authentic way.

Partnering with GQ, the “Win a Home Bar” campaign invited consumers to engage with Campari Group through a sweepstakes experience that combined editorial content, mixology quizzes, and luxury bar & cocktail prizes. Using GQ’s audience and authority in lifestyle and culture, the campaign encouraged users to enter for a chance to win an upscale home bar setup, while also educating them on Campari’s portfolio and cocktail heritage through interactive content. The mechanics blended sponsored editorial, social amplification, and immersive brand storytelling to drive awareness, consumer engagement, and emotional connection around Campari in the at-home and cocktail-lifestyle space.

My role was to lead the brand partnership on behalf of Campari Group—managing brand assets, creating new key visuals, and ensuring the campaign stayed true to the portfolio’s premium positioning. I worked hand-in-hand with GQ’s partnerships team on editorial strategy, social amplification, and prize fulfillment, bridging creative and operational execution to deliver a campaign that elevated Campari’s presence with the right audience.

Role / Account Director (TPN)
Client / Campari Group