Spotify I’m With The Banned After-Party

To extend the impact of Spotify’s I’m With the Banned documentary screenign, the NYC after-party was created as a cultural moment—celebrating featured artists, engaging industry tastemakers, and amplifying the campaign’s themes through live performance and social buzz.

We assisted with production of the after-party in downtown New York, securing the venue and coordinating with artists’ teams on riders, A/V, and staging. We curated and managed the VIP list across music, entertainment, nightlife, and hospitality, while also leading influencer outreach to drive promotion and on-site content capture.

I was hands-on across promotion and execution—leading venue negotiations, managing artist logistics, ensuring promotion was hitting our attendance KPIs, and directing the VIP and influencer strategy. I also oversaw on-site content capture, ensuring the event not only delivered in person but also extended across social channels to amplify Spotify’s message.

Key Metrics / Full capacity within the first 45 mins, Coverage across major music and culture outlets (including XXL, BrooklynVegan, and The FADER), Key attendance from VIPs across music, entertainment, nightlife, and hospitality,
Role / Director, Marketing & Events (Concertpass)
Client / Spotify