Tiffany & Co. Men’s Pop Up

To launch Tiffany’s first dedicated men’s collection, we created a high-touch pop-up experience at The Grove in Los Angeles that redefined the brand’s presence for a new audience. The activation showcased jewelry, accessories, and lifestyle products in an immersive retail environment designed to feel modern, bold, and culturally relevant.

As part of the experience, Tiffany displayed iconic sports trophies it crafts for the NFL, NBA, USTA, and PGA Tour—connecting brand heritage to contemporary men’s culture. This was the first time all four major sports trophies crafted by Tiffany were displayed together in one retail space. The pop-up blended retail, lifestyle, and experiential storytelling, driving awareness for Tiffany’s men’s line and positioning the brand as more than a jeweler, but as a lifestyle destination for men.

My role was to ensure client’s visions was executed, leading our cross-functional teams spanning production, creative, account and digital, partnering with creative on experiential strategy and production on vendor relationships and budget management and reconciliation.

Key Metrics / Approx 5,000 attendees, Coverage in LA Times, Vanity Fair, WWD, UncoverLA, and more.
Role / Account Lead (Gradient Experiential)
Client / Tiffany & Co.